NEXT Conference is the event for those who actively participate in shaping the digital transformation. Marketing and product leaders, digital economy executives, innovative corporations and start-ups join NEXT for inspiration and networking. Once a year about 1.300 digital minds come together to learn about the latest trends and make their company fit for the future.
10 years ago, we founded NEXT Conference to spread the gospel about the digital revolution, a revolution that transforms marketing by shifting power to the consumer at an ever-increasing speed.
Ten years later, we’re convinced that this transformation is far from finished – in fact it hasn’t even begun.
Part of the reason is that we still tend to reduce human beings to their roles as consumers (as in marketing) or even users (as in Internet user, or drug user). With artificial intelligence (AI) on the brink of transforming the consumer internet, it’s time to rethink everything – e.g. behaviour, product design, platforms, or business as a whole – from a deeply human point of view. AI forces us to think deeper about our human nature, about what it is that makes us human and differentiates us from machines.