NEXT 17

NEXT Conference is the event for those who actively participate in shaping the digital transformation. Marketing and product leaders, digital economy executives, innovative corporations and start-ups join NEXT for inspiration and networking. Once a year about 1.300 digital minds come together to learn about the latest trends and make their company fit for the future.

10 years ago, we founded NEXT Conference to spread the gospel about the digital revolution, a revolution that transforms marketing by shifting power to the consumer at an ever-increasing speed.

Ten years later, we’re convinced that this transformation is far from finished – in fact it hasn’t even begun.

Part of the reason is that we still tend to reduce human beings to their roles as consumers (as in marketing) or even users (as in Internet user, or drug user). With artificial intelligence (AI) on the brink of transforming the consumer internet, it’s time to rethink everything – e.g. behaviour, product design, platforms, or business as a whole – from a deeply human point of view. AI forces us to think deeper about our human nature, about what it is that makes us human and differentiates us from machines.

NEXT 16

WHAT’S NEXT

NEXT Conference is the event for those who actively participate in shaping the digital transformation. Together with 1.300 international digital minds we will dive deeply into the world of tomorrow’s customers, business models and strategies. The Conference prepares companies for the challenges and opportunities of developing digitalisation – and helps them to stay fit for the future.

Last year, we restarted NEXT Conference, renewing and sharpening our focus on consumers and their needs. Now it’s time for a fresh look at the old question: What’s NEXT? We believe it’s a much greater and clearer focus on people, on the human being. On being human.

NEXT16 will take place on September 22 & 23 at and around the Reeperbahn – the beating heart of Hamburg. Together with the Reeperbahn Festival NEXT is making Hamburg the stage for a unique type of festival in Europe: one which blends a passion for creativity and digital, as well as for  business and entertainment.

Delegates of NEXT gain free priority access to more than 500 concerts, events and specialised activities at Germany’s largest club festival.